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Forrest's Project Block

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Active inventing and marketing! We are working in groups to create our very own toy/game. We've been researching current companies such as LEGO, Mattel, Hasboro, Parker Brothers, and many others to discover how they were started, what they created, and what makes them successful. We've learned about focus groups and research groups to find out audience interest and needs, and are now learning what marketers do to sell their product effectively.

Our next step? Create a prototype of our invention, conduct our own surveys and focus group testing, and create a marketing plan of our own...

We may be on Target's shelves soon!!!

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